home > Who we are

Who we are

Our team brings creativity and fun to what we do, collaborating with clients who share our values and empower us to work at our best. We are committed to supporting each other and our clients to create a positive, lasting impact on the world.

Our principles

These characteristics shape how we work with each other and with our clients.

We’re in it for the long-term

We are committed to sustainable, long-term growth and development for our people, and business. Thinking ahead is key to our stability and impact. Our approach ensures lasting relationships with clients, partners, and suppliers.

We have high standards

We thrive on a culture of trust, holding ourselves to the highest standards of quality, creativity, and relevance. This commitment drives our success and fosters personal and professional growth, ensuring a mutually beneficial relationship between our people and the business.

We find a way

Our team of tenacious problem-solvers tackles complex challenges to find solutions. We’re dedicated to fulfilling promises through considerate, proactive work and mutual respect. Our curiosity and talent enable us to navigate and overcome any obstacles.

We have fun

While we are serious about our responsibilities, we believe in making work enjoyable. This approach ensures everyone can express themselves freely, fostering a fun and supportive atmosphere.

Meet the team

AllLeadership teamAccountsStrategyCreativeMarketingBusiness Development

Meet our SMT

Rowan Morrison Co-Managing Director and Co-founder

Svein Clouston Co-Managing Director and Co-founder

Paul Saag Creative Director

Caroline Olechowski Strategy Director

Aisling Cotter Group Account Director

Drew Gillies Business Director

Carol Hu Marketing Manager

Kyra Allan Account Director

Carron Easdon Senior Content Manager

Ursula Fairlie Senior Content Manager

Sarah Vance Senior Designer

Kiera Winfield Senior Designer

Hana Khan Junior Designer

Aoife Buggy Senior Video Producer

Angela Leskovics Video Editor and Motion Designer

Siân Ross Senior Strategist

George Gunn Senior Strategist

Fraser Malone Editorial Strategist

Eleanor Hill Senior Writer

“This campaign marks an important milestone for Bupa B2B, representing our biggest ever push to help SMEs realise their growth potential by finding a partner who can support the health and wellbeing of their people, and realise the benefits of workplace healthcare.”

Daniel Sullivan Director of B2B Marketing, Proposition & Product Delivery Bupa UK Insurance

View project

“Rationale’s responsiveness, creativity and strategic consultancy was invaluable. It resulted in a suite of quality content assets that positioned us very well with our target audiences.

They are a lovely group of people to collaborate with and I wouldn’t hesitate to recommend them.”

Nick Cole VP of Marketing Blackford Analysis

View project

“Working with Rationale has been an absolute game-changer for Cortechs. What sets Rationale apart – other than their deep knowledge of our space – is how they were able to effectively diagnose, build, and point our strategy to the precise space and audience that would generate the most impact for our messaging.

Rationale’s teamwork and collaboration has also been second-to-none. They not only met our challenges head-on but did so in a way that made working with them enjoyable and productive. Rationale is more than an agency, they’re an indispensable part of our success story.”

Josh Cohen Chief Commercial Officer Cortechs.ai

View project

“Rationale were committed to understanding our business, our brand, and our goals. They used that understanding, gathered from discovery workshops, to create a visual brand and messaging strategy that resonated with our target audience as leading experts in our field.

Throughout the project, the Rationale team were responsive, professional and always willing to go the extra mile to ensure we were satisfied with the results.”

Donald Friedman Principal Old Structures Engineering

View project

1 / 4