Insights
Checking for accessibility in content design
Ensuring your content reaches as many people, with as much impact as possible is a strategic advantage. Here are three things to consider from our accessibility check process.
Closing the skills gap in Financial Services
Insights from the 'Women Pivoting to Digital' roundtable, hosted by the City of London Corporation and FinTech Scotland.
Part 1: Is your employer brand working for you?
What is employer brand, and why is it so important?
The great DEI debate: Rolling back or moving forward?
It started with a whisper. A quiet email to employees, perhaps, or a small change in leadership’s tone during all-hands meetings.
Protecting vulnerable customers against the $1 trillion scam industry
Over $1 trillion is lost to scammers worldwide each year, and in the UK, 40% of all crime now is represented by scams and fraud.
ESG and AI: 5 pitfalls to avoid
Artificial intelligence (AI) is not a silver bullet – least of all for impactful corporate communications.
Bold messaging for medtech brands
Your new technology is set to change the face of healthcare. But, while your solutions stand at the cutting edge, you are finding it harder to be heard and differentiate within the market.
AI in Healthcare
In this post, diving chess meets medical AI on how marketers can deliver the value of AI effectively, while also building trust and understanding among patients and providers.
ESG in Financial Services: Greenhushing
No organisation wants to be the next headline for a greenwashing scandal. But, by trying to avoid one pitfall, many firms are stumbling straight into another – greenhushing.
Wary of a misstep on ESG?
You’ve got a compelling story to tell, and this is how to tell it.
Impact at in-person events
Here are our event strategy tips to effectively showcase your brand and connect with your audience before, during and after the event.
“Rationale’s creativity and branding expertise were evident from the start. They understood our vision and target audience, delivering captivating episodes that seamlessly blended captivating storytelling and valuable insights. Thanks to Rationale, our podcast has become a tremendous success.”
“This campaign marks an important milestone for Bupa B2B, representing our biggest ever push to help SMEs realise their growth potential by finding a partner who can support their people’s health and wellbeing, and realise the benefits of workplace healthcare.”
”Working with Rationale on this project was a pleasure. They were organised, proactive and really understood the brief. We have received excellent feedback on the content so far and we will certainly look to work with them again in the future.”