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Senior Management Team

Embodying the principles at the heart of Rationale, our Senior Management Team leads by example. Get to know the people driving our success.

Rowan Morrison Co-Managing Director and Co-founder

Rowan is an experienced agency leader, brand and marketing strategist, consultant and writer. She has led brand campaigns and consulted for a wide-range of organisations in the UK and USA including Bupa, Social Investment Business, Blackford, Lloyds Banking Group, HSBC, and more.

Rowan has the expertise to navigate and lead clients towards successful, and innovative, brand solutions that turn the dial on a number of objectives - from audience engagement through storytelling, to brand building to gain market share.

Svein Clouston Co-Managing Director and Co-founder

Svein is an accomplished brand and content strategist. He has devised and delivered a wide range of brand building campaigns for a range of clients from LinkedIn to Cortechs.ai and the University of Edinburgh, Mizuho and Grads of Life.

Svein combines a deep passion for helping organisations define and communicate their brand with translating strategies into award-winning creative campaigns that engage audiences and deliver lasting impact. He also heads up Rationale’s AI Working Group - leading the way in how we support our clients to leverage new and emerging technologies in their marketing efforts, without compromising quality.

Paul Saag Creative Director

Paul is a seasoned creative leader with a proven track record of building impactful and memorable brands for global clients. He is highly adept at translating strategy and insight into new bold creatively-driven B2B brands. His experience in art direction and visual brand storytelling has solidified the presence of a wide range of large organisations such as Bupa, Cortechs.ai, Blackford, HSBC, Barclays, and LinkedIn.

Beyond the world of creative direction, Paul believes in nurturing the next generation of creative minds and is a tutor for Edinburgh College of Arts BA Hons Graphic Design course.

Caroline Olechowski Strategy Director

Caroline is an accomplished strategist with experience turning audience insight into bold brand propositions for Bupa, Mizuho, Brand Scotland, Opus 2 and the IFPMA.

Caroline combines forensic analysis with inspirational thinking, and is passionate about supporting clients to find their point of differentiation in a crowded market. With extensive expertise in B2B brand development projects, Caroline brings a rigorous approach to measurement and metrics so our work achieves its objectives.

Aisling Cotter Group Account Director

With over a decade of experience in marketing and account management, Aisling specialises in B2B messaging, strategic development, and stakeholder management. Aisling has worked with organisations across the UK to create a wide-reaching impact.

An expert in working with teams to get the best from them, Aisling has a keen eye-for-detail and a passion for creativity. Her experience in delivering successful campaigns across The Scottish Government, Bupa Dental Care, Blackford Analysis, Schuh and many more, spans a breadth of multichannel strategy and creative, with a flair for the digital.

Join the team

Want to join an agency that looks after its team and pushes the boundaries of B2B creativity? See our latest vacancies.

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“This campaign marks an important milestone for Bupa B2B, representing our biggest ever push to help SMEs realise their growth potential by finding a partner who can support their people’s health and wellbeing, and realise the benefits of workplace healthcare.”

Daniel Sullivan Director of B2B Marketing, Proposition & Product Delivery Bupa UK Insurance

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”Working with Rationale on this project was a pleasure. They were organised, proactive and really understood the brief. We have received excellent feedback on the content so far and we will certainly look to work with them again in the future.”

Rae Walters Associate Director Partnerships Marketing UBS

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“Rationale’s responsiveness, creativity and strategic consultancy was invaluable. It resulted in a suite of quality content that positioned us very well with our audiences. They are a lovely group of people to collaborate with and I wouldn’t hesitate to recommend them.”

Nick Cole VP of Marketing Blackford Analysis

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“Rationale’s teamwork and collaboration has been second-to-none. They met our challenges head-on in a way that made working with them enjoyable and productive. Rationale is much more than an agency; they’re an indispensable part of our success story.”

Josh Cohen Chief Commercial Officer Cortechs.ai

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“Rationale was committed to understanding our business, our brand and our goals to create a visual brand and messaging strategy that resonated with our audience. They were responsive, professional and always willing to go the extra mile to ensure we were satisfied.”

Donald Friedman Principal Old Structures Engineering

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