DELIVERING BRAND RELEVANCE

We turn purpose into performance, working with clients to
define, articulate and amplify what matters most to their audiences.

We areGLOBALPARTNERSOBJECTIVECREATIVEPURPOSEFULRATIONALE
We produce brand and content marketing, employer branding and personal branding, in three service lines:
Define
STRATEGY
  • Design thinking workshops and discovery sessions

  • Proof point analysis and validation

  • Audience insight

  • Competitor analysis

  • Marketing strategy – themes/topics, campaign and channel planning

  • Employee experience strategy

  • Measurement

Articulate
STORYTELLING
  • Brand purpose

  • Narrative

  • Values

  • Mission Statements

  • Marketing proposition development

  • Employer Value Propositions (EVPs)

Amplify
CREATIVE DELIVERY
  • Editorial

  • Design

  • Video and motion

  • Social and email

  • Thought leadership

  • Creative concepting

  • Sales and employee engagement collateral

Rowan Morrison
FOUNDER AND MANAGING DIRECTOR

A highly experienced business and agency leader, writer and marketing consultant – Rowan takes a unique, purposeful approach to driving innovation, creativity and growth.

She has worked for over 20 years building successful agencies and advising global clients on their brand positioning and marketing strategies, including management consultancies, third sector businesses, government and blue chip, retail and financial services brands.

rowan@wearerationale.com

Svein Clouston
FOUNDER AND STRATEGY DIRECTOR

Svein is an award-winning journalist and accomplished marketing strategist, with a range of sector expertise gathered from positions at international agencies.

He has delivered brand and content strategies and creative campaigns for a range of blue chip clients, including leading a partnership with LinkedIn in New York, and supporting the growth of major global financial and professional services accounts.

svein@wearerationale.com