An award-winning SME campaign for Bupa
Bupa’s health insurance for SMEs is designed to keep teams at their best and ready to deliver. But too many small business owners are missing out.
As part of our ongoing strategic and creative partnership with Bupa, the B2B marketing team briefed us to develop their first-ever brand building campaign targeted at SMEs. Our objective was to get business owners thinking differently about health insurance, showing the value it provides for their business as well as their employees.
Behind the scenes (Filming and Photography)
Behind the scenes (Filming and Photography)
Audience insight revealed that despite challenging trading conditions in recent years, SME leaders remain firmly focused on growing their business. We developed the ‘Let’s Get Growing’ campaign to show that when employees are feeling at their best, they can take a business to the next level.
A hero film and supporting outdoor and digital assets tell the story of a diverse set of SMEs at the top of their game, their employees driving key moments of business growth such as expansion, winning new clients, meeting increased demand and performing under pressure.
The colourful and expressive integrated campaign stretches across addressable TV, CTV, digital radio and podcast advertising, out of home (targeting business commuters and trade SMEs in transport hubs and on arterial business routes), supported by paid social media activity on LinkedIn and Meta.
OOH | Manchester D6
OOH | Manchester D96
“This campaign marks an important milestone for Bupa B2B, representing our biggest ever push to help SMEs realise their growth potential by finding a partner who can support the health and wellbeing of their people, and realise the benefits of workplace healthcare.”
Daniel Sullivan Director of B2B Marketing, Proposition & Product Delivery Bupa UK Insurance
OOH | London D6
The Times partnership
This award-winning campaign confirmed the power of our approach
- Platinum for Advertising Campaigns at the Marcom Awards 2024
- Best Integrated Campaign at Prolific North Marketing Awards 2024
- Best Professional and Financial Services Campaign at Prolific North Marketing Awards 2024
Our focus on growth and active, ‘you can do it’ tone resonated with our audience of ambitious entrepreneurs, and the message that healthy people can drive business performance was found to hold strong appeal.
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