Strategy
Define
We work with you to analyse your audiences, your competitors, your proposition, and your market context. Together, we’ll uncover what differentiates you and connect this to the needs of your employees, customers and other stakeholders.
Services
Design thinking workshops and discovery sessions
Gaining an insight into your organisation, your unique offering and your pain points
Proofpoint analysis and validation
Mapping conclusions and assumptions against reality to ensure any purpose is authentic
Audience insight
Using a suite of tools and techniques to understand your audiences’ needs and expectations and compiling personas
Competitor analysis
Finding the ‘white space’ not owned by your competitors
Marketing and employee experience strategy
Building comprehensive strategies, identifying themes and topics, conceptualising and mapping campaigns and activation and channel plans
Measurement
Setting meaningful business impact KPIs and monitoring performance
Storytelling
Articulate
We tell your brand’s story in a way that resonates with, and engages, your internal and external audiences.
Services
Brand purpose and proposition
Creating your organisational reason for being
Employer Value Propositions (EVPs)
Translating your purpose into a compelling internal brand
Brand narrative
Articulating your brand purpose through a validated narrative – aligning your organisation and employees around your brand’s objectives
Values, principles and mission statements
Defining your principles to build stakeholder trust and loyalty
Marketing strategies
Devising multi-channel marketing and content strategies
Creative
Amplify
We create content that is emotionally resonant, dynamic and targeted to deliver your brand purpose to your audiences, at the right time, in the right place.
Services
Editorial
Translating your narrative in considered themes and topics – and sharp, optimised written content
Visual storytelling
Bringing to life your messages in stunning visual content
Video and motion
Delivering bold, dynamic videos and motion graphics
Social and email
Activating values-driven social media and email campaigns
Thought leadership
Creating authority by speaking directly to and helping to solve audience pain points with your expertise
Podcast
Engaging your audience in audio content with personality
Sales and employee engagement collateral
Arming your business development teams with a conversion-driven brand story