A client-focused AI brand and website
Cortechs.ai developed the first FDA-cleared technology of its kind but a rapidly growing and competitive market meant that they needed to re-exert their leading role. They asked us to reshape their brand identity to resonate with their target audiences.
As a pioneer in radiology AI applications, they are on a mission to revolutionise disease screening and early detection. Their AI-powered software tools extract precise insights from MRI scans, making it possible for clinical teams to understand and treat their patients’ conditions better than ever before.
Digital display
After conducting a competitor analysis and discovery sessions, workshops, and one-to-one interviews with key audience groups, we defined Cortechs.ai’s differentiator as the company’s human impact. The market had become homogeneous, with many competitors positioning themselves as tech companies, all using similar colours and imagery. We rearticulated Cortechs.ai’s purpose and positioning to reflect a client-focused company who expertly combines clinical and tech expertise to optimise patient care.
This included the development and delivery of:
- Visual brand and guidelines: logo, colours, typography, imagery, and iconography
- Narrative brand: elevated messaging and narrative with a focus on precision, emphasising their cutting-edge advances in medical imaging
- Customer journey map: a summary of opportunities for audience engagement at each stage of the purchasing journey
- Website: designed and built to reflect the new identity
- Marketing collateral: brochures and a hero video to introduce their wide range of products to new audiences
- Exhibition design: a statement stand design for RSNA 2023 to enhance Cortechs.ai’s presence at this renowned radiology conference
Print collateral
Brand guidelines
“Working with Rationale has been an absolute game-changer for Cortechs. What sets Rationale apart – other than their deep knowledge of our space – is how they were able to effectively diagnose, build, and point our strategy to the precise space and audience that would generate the most impact for our messaging.
Rationale’s teamwork and collaboration has also been second-to-none. They not only met our challenges head-on but did so in a way that made working with them enjoyable and productive. Rationale is more than an agency, they’re an indispensable part of our success story.”
Josh Cohen Chief Commercial Officer Cortechs.ai
The new brand launched at RSNA in Chicago, allowing Cortechs.ai to stand out and convey the compassion that is intrinsic to the work they do, and cement their position as a pioneering medical imaging company that leads the way with precision AI.
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