A standout brand identity for large events
Blackford Analysis is a pioneering imaging AI platform and solutions provider. They needed a way to stand out among a sea of competitors at industry trade shows.
Including the annual 24,000+ person Radiology Society of North America meeting, and across all client touchpoints to catch the attention of hospitals, radiologists and other prospective clients.
Exhibition: RSNA 2022
Exhibition: RSNA 2022
Through internal engagement, we aligned stakeholders to define audience personas and target propositions to support sales journeys. Then we conducted competitor and market analysis to develop a strategic and distinct visual brand and compelling brand narrative, positioning and story.
Translating a highly technical value proposition, we created a range of content and touchpoints that clearly amplify the Blackford approach using case studies, reports, video, motion graphics, social media and email marketing and exhibition booth design.
“Rationale’s responsiveness, creativity and strategic consultancy was invaluable. It resulted in a suite of quality content assets that positioned us very well with our target audiences.
They are a lovely group of people to collaborate with and I wouldn’t hesitate to recommend them.”
Nick Cole VP of Marketing Blackford Analysis
Blackford’s enhanced identity has strengthened its position as an industry leader, improving the quality and clarity of the brand to support broader marketing objectives.
In particular, it resulted in successful audience engagement at the Radiology Society of North America’s annual conference.
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