Who we are
Our team brings creativity and fun to what we do, collaborating with clients who share our values and empower us to work at our best. We are committed to supporting each other and our clients to create a positive, lasting impact on the world.
Our principles
These characteristics shape how we work with each other and with our clients.
We’re in it for the long-term
We are committed to sustainable, long-term growth and development for our people, and business. Thinking ahead is key to our stability and impact. Our approach ensures lasting relationships with clients, partners, and suppliers.
We have high standards
We thrive on a culture of trust, holding ourselves to the highest standards of quality, creativity, and relevance. This commitment drives our success and fosters personal and professional growth, ensuring a mutually beneficial relationship between our people and the business.
We find a way
Our team of tenacious problem-solvers tackles complex challenges to find solutions. We’re dedicated to fulfilling promises through considerate, proactive work and mutual respect. Our curiosity and talent enable us to navigate and overcome any obstacles.
We have fun
While we are serious about our responsibilities, we believe in making work enjoyable. This approach ensures everyone can express themselves freely, fostering a fun and supportive atmosphere.
Meet the team
Rowan Morrison
Co-Managing Director and Co-founder
Svein Clouston
Co-Managing Director and Co-founder
Paul Saag
Creative Director
Caroline Olechowski
Strategy Director
Aisling Cotter
Group Account Director
Drew Gillies
Business Director
Carol Hu
Marketing Manager
Kyra Allen
Account Director
Carron Easdon
Senior Content Manager
Ursula Fairlie
Senior Content Manager
Sarah Vance
Design Director
Kiera Winfield
Senior Designer
Hana Khan
Junior Designer
Aoife Buggy
Senior Video Producer
Angela Leskovics
Video Editor and Motion Designer
Tom Smyth
Junior Video Editor
Siân Ross
Senior Strategist
George Gunn
Senior Strategist
Fraser Malone
Editorial Strategist
Eleanor Hill
Senior Writer
“This campaign marks an important milestone for Bupa B2B, representing our biggest ever push to help SMEs realise their growth potential by finding a partner who can support their people’s health and wellbeing, and realise the benefits of workplace healthcare.”
”Working with Rationale on this project was a pleasure. They were organised, proactive and really understood the brief. We have received excellent feedback on the content so far and we will certainly look to work with them again in the future.”
“Rationale’s responsiveness, creativity and strategic consultancy was invaluable. It resulted in a suite of quality content that positioned us very well with our audiences. They are a lovely group of people to collaborate with and I wouldn’t hesitate to recommend them.”
“Rationale’s teamwork and collaboration has been second-to-none. They met our challenges head-on in a way that made working with them enjoyable and productive. Rationale is much more than an agency; they’re an indispensable part of our success story.”
“Rationale was committed to understanding our business, our brand and our goals to create a visual brand and messaging strategy that resonated with our audience. They were responsive, professional and always willing to go the extra mile to ensure we were satisfied.”
Who we work with
We’re a B Corp
Making a positive impact as an employer and as a business is central to who we are. Discover more about why we’re a B Corp.
Find out more
Our awards
Bupa Business, Let's get growing
Bupa Business, Let's get growing
Bupa Business, Let's get growing
Bupa Dental Care, Winning smiles
Bupa Dental Care, Practice Health magazine
Top 15 Listmaker, 2024
RationAle campaign, Impact IPA
Join the team
Want to join an agency that looks after its team and pushes the boundaries of B2B creativity? See our latest vacancies.
Careers
Our memberships
