May 9, 2025

Why holistic oral health needs better storytelling

How do you communicating the role of holistic oral health without sounding like a wellness brand?
March 21, 2025

Checking for accessibility in content design

Ensuring your content reaches as many people, with as much impact as possible is a strategic advantage. Here are three things to consider from our accessibility check process.
March 9, 2025

The biggest takeaways from ECR 2025

The future of radiology is unfolding fast. Will your brand lead the way?
December 6, 2024

ESG and AI: 5 pitfalls to avoid

Artificial intelligence (AI) is not a silver bullet – least of all for impactful corporate communications.
November 19, 2024

Bold messaging for medtech brands

Your new technology is set to change the face of healthcare. But, while your solutions stand at the cutting edge, you are finding it harder to be heard and differentiate within the market.
November 7, 2024

AI in Healthcare

In this post, diving chess meets medical AI on how marketers can deliver the value of AI effectively, while also building trust and understanding among patients and providers.
November 4, 2024

ESG in Financial Services: Greenhushing

No organisation wants to be the next headline for a greenwashing scandal. But, by trying to avoid one pitfall, many firms are stumbling straight into another – greenhushing.
October 24, 2024

Impact at in-person events

Our tips to showcase your brand and connect with your audience before, during and after the event.
September 1, 2024

Your employer brand and the next generation of talent

As Stefanie Coleman, a Principal at EY, says: “You can’t put tomorrow’s talent in yesterday’s jobs.”
March 31, 2025

Top healthcare events in Europe for 2025/2026

We're compiled a list of the top healthcare conferences, tradeshows and events in Europe to help you build your events strategy.
October 21, 2024

Top 2025/2026 US healthcare conferences for B2B brands

We’ve compiled a list of top healthcare conferences in the US for B2B brands for you here.

“Rationale’s creativity and branding expertise were evident from the start. They understood our vision and target audience, delivering captivating episodes that seamlessly blended captivating storytelling and valuable insights. Thanks to Rationale, our podcast has become a tremendous success.”

Alex Hall Executive Manager, Recruitment Marketing, Field Management Team St. James's Place Financial Adviser Academy
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“This campaign marks an important milestone for Bupa B2B, representing our biggest ever push to help SMEs realise their growth potential by finding a partner who can support their people’s health and wellbeing, and realise the benefits of workplace healthcare.”

Daniel Sullivan Director of B2B Marketing, Proposition & Product Delivery Bupa UK Insurance
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“Working with Rationale has been a game-changer for us at Bupa. From day one they completely understood the brief and the ambition behind it. The team brought strategic thinking and standout creative to every stage of the process.

 

What really impressed us was how quickly they grasped the nuances of our brand and turned that into bold, compelling work. The team demonstrated a real shared commitment to getting it right, energy and drive to deliver excellence.”

Stephen Middleton Head of B2B Marketing Bupa UK Insurance
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