AI in Healthcare
In this post, diving chess meets medical AI on how marketers can deliver the value of AI effectively, while also building trust and understanding among patients and providers.
Europe’s largest health innovation conference
Here are the five key takeaways that stuck with us long after the stroopwafels had run out.
“This campaign marks an important milestone for Bupa B2B, representing our biggest ever push to help SMEs realise their growth potential by finding a partner who can support their people’s health and wellbeing, and realise the benefits of workplace healthcare.”
“Working with Rationale has been a game-changer for us at Bupa. From day one they completely understood the brief and the ambition behind it. The team brought strategic thinking and standout creative to every stage of the process.
What really impressed us was how quickly they grasped the nuances of our brand and turned that into bold, compelling work. The team demonstrated a real shared commitment to getting it right, energy and drive to deliver excellence.”
”Working with Rationale on this project was a pleasure. They were organised, proactive and really understood the brief. We have received excellent feedback on the content so far and we will certainly look to work with them again in the future.”