Strategic comms
Marketing for MedTechs: International market expansion
Are you a MedTech company thinking about international market expansion? Here are key things to consider to build a winning marketing strategy.
HealthTech messaging: Clinical doesn’t equal credible
While healthtech messaging are rightly focused on communicating technical innovation, it felt like something was getting lost in translation.
Finding your voice when FS compliance says no
Something happens when FS compliance becomes the gatekeeper for all brand language, but most people won’t believe in faceless financial services institutions.
Launching the Taskforce’s storytelling campaign
We joined the City of London’s Women Pivoting to Digital Taskforce spring conference to launch their storytelling campaign.
Why holistic oral health needs better storytelling
How do you communicating the role of holistic oral health without sounding like a wellness brand?
Checking for accessibility in content design
Ensuring your content reaches as many people, with as much impact as possible is a strategic advantage. Here are three things to consider from our accessibility check process.
The great DEI debate: Rolling back or moving forward?
It started with a whisper. A quiet email to employees, perhaps, or a small change in leadership’s tone during all-hands meetings.
Protecting vulnerable customers against the $1 trillion scam industry
Over $1 trillion is lost to scammers worldwide each year, and in the UK, 40% of all crime now is represented by scams and fraud.
ESG and AI: 5 pitfalls to avoid
Artificial intelligence (AI) is not a silver bullet – least of all for impactful corporate communications.
Bold messaging for medtech brands
Your new technology is set to change the face of healthcare. But, while your solutions stand at the cutting edge, you are finding it harder to be heard and differentiate within the market.
AI in Healthcare
In this post, diving chess meets medical AI on how marketers can deliver the value of AI effectively, while also building trust and understanding among patients and providers.
”Working with Rationale on this project was a pleasure. They were organised, proactive and really understood the brief. We have received excellent feedback on the content so far and we will certainly look to work with them again in the future.”
“This campaign marks an important milestone for Bupa B2B, representing our biggest ever push to help SMEs realise their growth potential by finding a partner who can support their people’s health and wellbeing, and realise the benefits of workplace healthcare.”
“Working with Rationale has been a game-changer for us at Bupa. From day one they completely understood the brief and the ambition behind it. The team brought strategic thinking and standout creative to every stage of the process.
What really impressed us was how quickly they grasped the nuances of our brand and turned that into bold, compelling work. The team demonstrated a real shared commitment to getting it right, energy and drive to deliver excellence.”