AI
Marketing for MedTechs: International market expansion
Are you a MedTech company thinking about international market expansion? Here are key things to consider to build a winning marketing strategy.
Trust in translation: Making digital healthcare feel safe
Healthcare marketing has a new brief – translating digital security into something people can actually feel.
HealthTech messaging: Clinical doesn’t equal credible
While healthtech messaging are rightly focused on communicating technical innovation, it felt like something was getting lost in translation.
The biggest takeaways from ECR 2025
The future of radiology is unfolding fast. Will your brand lead the way?
Protecting vulnerable customers against the $1 trillion scam industry
Over $1 trillion is lost to scammers worldwide each year, and in the UK, 40% of all crime now is represented by scams and fraud.
ESG and AI: 5 pitfalls to avoid
Artificial intelligence (AI) is not a silver bullet – least of all for impactful corporate communications.
Bold messaging for medtech brands
Your new technology is set to change the face of healthcare. But, while your solutions stand at the cutting edge, you are finding it harder to be heard and differentiate within the market.
AI in Healthcare
In this post, diving chess meets medical AI on how marketers can deliver the value of AI effectively, while also building trust and understanding among patients and providers.
Europe’s largest health innovation conference
Here are the five key takeaways that stuck with us long after the stroopwafels had run out.
“Working with Rationale has been a game-changer for us at Bupa. From day one they completely understood the brief and the ambition behind it. The team brought strategic thinking and standout creative to every stage of the process.
What really impressed us was how quickly they grasped the nuances of our brand and turned that into bold, compelling work. The team demonstrated a real shared commitment to getting it right, energy and drive to deliver excellence.”
“This campaign marks an important milestone for Bupa B2B, representing our biggest ever push to help SMEs realise their growth potential by finding a partner who can support their people’s health and wellbeing, and realise the benefits of workplace healthcare.”
”Working with Rationale on this project was a pleasure. They were organised, proactive and really understood the brief. We have received excellent feedback on the content so far and we will certainly look to work with them again in the future.”