A thought leadership brand to differentiate in the US market
To support its growth as a Top Ten American Investment Bank, Mizuho Banking Americas, looked to Rationale for support in establishing a differentiating brand position.
The ask included the creation of a strategic thought leadership content hub – ‘Beyond the Obvious’ – populated with editorial, video and podcast content.
Beyond The Obvious content hub
We worked with a number of Mizuho Banking Americas stakeholders to develop a differentiating proposition and design a distinct visual and narrative messaging brand. We also developed an internal and external awareness campaign, as well as an employer brand.
To bring this thought leadership brand to life, we’ve designed a website hub, along with a suite of strategic content including a launch communications campaign, multiple video content series, a podcast, whitepapers, event identities, social assets and experiential elements.
Markets Mindset – a quarterly video series showcasing the extensive expertise of Mizuho professionals on macro trends, financing insights and capital markets.
Storytellers in Business – a podcast that leveraging the insight that successful leaders use stories to win business, drive decision making, change perceptions or opinions and engage with their team. This series features stories that capture imagination, illustrate ideas, inspire, teach and entertain.
M&A Corner – a quarterly video series on Mergers and Acquisitions dissecting current mergers and acquisition trends, events and future predictions on the market.
The ‘Beyond the Obvious’ platform continues to lead Mizuho’s thought-leadership brand with a new hero video, ongoing video content series, a podcast, and supporting promotional assets.
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