We Are Rationale | Discover Our Insights

Insights

Your rationale is your brand’s ‘why?’ Why do you exist? Why do you do what you do? Why does it matter? We love discovering the answers to these questions with our clients and seeing the value that creative expression of brand purpose brings to their employees, customers and business performance.

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Siân Ross
Posted by Siân Ross
September 8, 2023

B2B brand transparency: what it is and why it matters

Brand transparency is about keeping your customers and employees informed, and being...

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Paul Saag
Posted by Paul Saag
August 28, 2023

Launching a brand with impact

Rebrands and brand updates have become a common occurrence in today's fast-paced...

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Ursula Fairlie
Posted by Ursula Fairlie
June 26, 2023

Rationale's Six-Month Review

Our co-founders, Rowan and Svein, filmed Rationale’s six-month review video in a...

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Paul Saag
Posted by Paul Saag
May 29, 2023

When is it time to rebrand?

Branding is storytelling. This story plays a crucial role in how your...

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Naomi Head
Posted by Naomi Head
May 17, 2023

How I manage my anxiety

This year Mental Health Awareness Week is all about anxiety. 1 in...

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Rowan Morrison
Posted by Rowan Morrison
March 22, 2023

Impact Report 2022/23

At Rationale, we are committed to being a force for good. That's...

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Aoife Buggy
Posted by Aoife Buggy
February 16, 2023

Creating Engaging Videos

Video works. All the surveys show filmed content snags on the mind...

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Paul Saag
Posted by Paul Saag
December 22, 2022

Rationale's End of Year Review

As 2022 comes to a close, we've turned back the clock to...

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Rowan Morrison
Posted by Rowan Morrison
August 2, 2022

Ambition Unlimited

Routes to hypergrowth in Start-up Scotland ‘Ambition Unlimited’ takes a look at...

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Rowan Morrison
Posted by Rowan Morrison
June 30, 2022

Rationale's 2022 6 Month Review

Rationale's first 6 months of 2022 were full of exciting prospects. Rowan...

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Paul Saag
Posted by Paul Saag
April 19, 2022

Overcoming Marketer's Block

Coming up with fresh ideas as a marketer can be hard. To...

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Rowan Morrison
Posted by Rowan Morrison
March 30, 2022

Authentic personal branding

Celebrating International woman's day with St. James's Place For International Women's Day,...

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Paul Saag
Posted by Paul Saag
March 9, 2022

We brew impact

At Rationale, our mission is to create impact. This is at the...

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Rowan Morrison
Posted by Rowan Morrison
February 15, 2022

Rationale is a certified B Corp!

Our mission is to create impact and to grow our agency by...

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Paula Campbell
Posted by Paula Campbell
January 20, 2022

Covid-19: 3 Key Takeaways

In ‘Covid-19 is not a brief: Revisited ’ we take a look...

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Paula Campbell
Posted by Paula Campbell
November 12, 2021

Covid-19 isn’t a brief: Revisited

Communicating brand impact beyond crisis. ‘Covid-19 isn't a brief: Revisited’ takes a...

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Rowan Morrison
Posted by Rowan Morrison
September 29, 2021

Sustainability Matters

In a recent CMA and Rationale Purpose Series webinar, Rowan and Svein...

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Svein Clouston
Posted by Svein Clouston
September 29, 2021

Purpose Driven Leadership

Rowan and Svein share their thoughts on building a positive and productive...

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Paula Campbell
Posted by Paula Campbell
September 29, 2021

Sustainability Matters

How to take stand on sustainability. The fear of being accused of...

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Paula Campbell
Posted by Paula Campbell
September 29, 2021

Employer Branding

To find and retain the best talent, it's important to show them...

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