Financial Services (still) has an image problem

How are FS employer brands stacking up in 2025?

To understand the state-of-play, we spoke with People and Marketing leaders in UK financial services organisations, who shared valuable first-hand experience of navigating challenges and opportunities in a competitive talent market.

See how you measure up with the 2025 edition of the Financial Services Employer Branding Report.

View the 2025 Financial Services Employer Branding Report here.

And, on 25 Nov, join our discussion in Edinburgh.

Co-hosted by The Financial Services Forum and Rationale’s Co-MDs Rowan Morrison and Svein Clouston to leaders from Hymans Robertson, Aegon UK and White Star Capital to share how firms are approaching the topic, and what marketing teams can learn from it.

Together, the panel will discuss:

– Building a brand narrative that attracts talent alongside customers
– Using marketing principles to shape culture and employee advocacy
– Overcoming legacy perceptions and creating genuine differentiation

🕛 11am – 1pm
📍 Rationale HQ, 61 Shore, Edinburgh, EH6 6RA

Join us and marketing leaders Kirsty McKay, Tom Solleveld, Euan McNair and Craig Christmas to explore how marketers can use their skills to build brand storytelling, cultural engagement and competitive advantage

Register for free here!

Sharpen the focus on your employer brand and get in touch with our team today to find out more about creating a compelling employer brand.