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Blackford – Nick
Blackford – Nick
Read time
mins
Published
November 13, 2024
Specialisms & Topics
Latest articles
10 mins
September 12, 2025
Is there a good reason to use AI to write thought leadership?
How should B2B brands use AI to help write effective thought leadership content?
Financial Services
B2B
Creativity and content
Strategic comms
...
B2C
AI
3 mins
August 25, 2025
Employer brand: Recruitment in financial services
How can financial services organisations build their employer brand to strengthen their talent recruitment and retention efforts?
Financial Services
B2B
Employer brand
Branding
...
B2C
6 mins
August 15, 2025
Marketing for MedTechs: International market expansion
Are you a MedTech company thinking about international market expansion? Here are key things to consider to build a winning marketing strategy.
Healthcare
B2B
Creativity and content
Branding
...
B2C
Strategic comms
AI
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