Employer brand
Launching the Taskforce’s storytelling campaign
We joined the City of London’s Women Pivoting to Digital Taskforce spring conference to launch their storytelling campaign.
Part 1: Is your employer brand working for you?
What is employer brand, and why is it so important?
Your employer brand and the next generation of talent
As Stefanie Coleman, a Principal at EY, says: “You can’t put tomorrow’s talent in yesterday’s jobs.”
“Rationale’s creativity and branding expertise were evident from the start. They understood our vision and target audience, delivering captivating episodes that seamlessly blended captivating storytelling and valuable insights. Thanks to Rationale, our podcast has become a tremendous success.”
“Working with Rationale has been a game-changer for us at Bupa. From day one they completely understood the brief and the ambition behind it. The team brought strategic thinking and standout creative to every stage of the process.
What really impressed us was how quickly they grasped the nuances of our brand and turned that into bold, compelling work. The team demonstrated a real shared commitment to getting it right, energy and drive to deliver excellence.”
“This campaign marks an important milestone for Bupa B2B, representing our biggest ever push to help SMEs realise their growth potential by finding a partner who can support their people’s health and wellbeing, and realise the benefits of workplace healthcare.”