Employer brand
Employer brand: Recruitment in financial services
How can financial services organisations build their employer brand to strengthen their talent recruitment and retention efforts?
Closing the skills gap in Financial Services
Insights from the 'Women Pivoting to Digital' roundtable, hosted by the City of London Corporation and FinTech Scotland.
Part 1: Is your employer brand working for you?
What is employer brand, and why is it so important?
The great DEI debate: Rolling back or moving forward?
It started with a whisper. A quiet email to employees, perhaps, or a small change in leadership’s tone during all-hands meetings.
Your employer brand and the next generation of talent
As Stefanie Coleman, a Principal at EY, says: “You can’t put tomorrow’s talent in yesterday’s jobs.”
Rationale is certified as a Great Place to Work™
Strategic brand and content agency Rationale is officially certified as a Great Place to Work™.
“This campaign marks an important milestone for Bupa B2B, representing our biggest ever push to help SMEs realise their growth potential by finding a partner who can support their people’s health and wellbeing, and realise the benefits of workplace healthcare.”
“Working with Rationale has been a game-changer for us at Bupa. From day one they completely understood the brief and the ambition behind it. The team brought strategic thinking and standout creative to every stage of the process.
What really impressed us was how quickly they grasped the nuances of our brand and turned that into bold, compelling work. The team demonstrated a real shared commitment to getting it right, energy and drive to deliver excellence.”
”Working with Rationale on this project was a pleasure. They were organised, proactive and really understood the brief. We have received excellent feedback on the content so far and we will certainly look to work with them again in the future.”