August 25, 2025

Employer brand: Recruitment in financial services

How can financial services organisations build their employer brand to strengthen their talent recruitment and retention efforts?
February 24, 2025

Closing the skills gap in Financial Services

Insights from the 'Women Pivoting to Digital' roundtable, hosted by the City of London Corporation and FinTech Scotland.
February 21, 2025

Part 1: Is your employer brand working for you?

What is employer brand, and why is it so important?
January 22, 2025

The great DEI debate: Rolling back or moving forward?

It started with a whisper. A quiet email to employees, perhaps, or a small change in leadership’s tone during all-hands meetings.
September 1, 2024

Your employer brand and the next generation of talent

As Stefanie Coleman, a Principal at EY, says: “You can’t put tomorrow’s talent in yesterday’s jobs.”
September 22, 2024

Rationale is certified as a Great Place to Work™

Strategic brand and content agency Rationale is officially certified as a Great Place to Work™.

“Rationale’s creativity and branding expertise were evident from the start. They understood our vision and target audience, delivering captivating episodes that seamlessly blended captivating storytelling and valuable insights. Thanks to Rationale, our podcast has become a tremendous success.”

Alex Hall Executive Manager, Recruitment Marketing, Field Management Team St. James's Place Financial Adviser Academy
View project

”Working with Rationale on this project was a pleasure. They were organised, proactive and really understood the brief. We have received excellent feedback on the content so far and we will certainly look to work with them again in the future.”

Rae Walters Associate Director Partnerships Marketing UBS
View project

“This campaign marks an important milestone for Bupa B2B, representing our biggest ever push to help SMEs realise their growth potential by finding a partner who can support their people’s health and wellbeing, and realise the benefits of workplace healthcare.”

Daniel Sullivan Director of B2B Marketing, Proposition & Product Delivery Bupa UK Insurance
View project

Interested in working with us?