Healthcare
Marketing for MedTechs: International market expansion
Are you a MedTech company thinking about international market expansion? Here are key things to consider to build a winning marketing strategy.
Trust in translation: Making digital healthcare feel safe
Healthcare marketing has a new brief – translating digital security into something people can actually feel.
HealthTech messaging: Clinical doesn’t equal credible
While healthtech messaging are rightly focused on communicating technical innovation, it felt like something was getting lost in translation.
Why holistic oral health needs better storytelling
How do you communicating the role of holistic oral health without sounding like a wellness brand?
Checking for accessibility in content design
Ensuring your content reaches as many people, with as much impact as possible is a strategic advantage. Here are three things to consider from our accessibility check process.
The biggest takeaways from ECR 2025
The future of radiology is unfolding fast. Will your brand lead the way?
Part 1: Is your employer brand working for you?
What is employer brand, and why is it so important?
ESG and AI: 5 pitfalls to avoid
Artificial intelligence (AI) is not a silver bullet – least of all for impactful corporate communications.
Bold messaging for medtech brands
Your new technology is set to change the face of healthcare. But, while your solutions stand at the cutting edge, you are finding it harder to be heard and differentiate within the market.
AI in Healthcare
In this post, diving chess meets medical AI on how marketers can deliver the value of AI effectively, while also building trust and understanding among patients and providers.
ESG in Financial Services: Greenhushing
No organisation wants to be the next headline for a greenwashing scandal. But, by trying to avoid one pitfall, many firms are stumbling straight into another – greenhushing.
”Working with Rationale on this project was a pleasure. They were organised, proactive and really understood the brief. We have received excellent feedback on the content so far and we will certainly look to work with them again in the future.”
“This campaign marks an important milestone for Bupa B2B, representing our biggest ever push to help SMEs realise their growth potential by finding a partner who can support their people’s health and wellbeing, and realise the benefits of workplace healthcare.”
“Rationale’s creativity and branding expertise were evident from the start. They understood our vision and target audience, delivering captivating episodes that seamlessly blended captivating storytelling and valuable insights. Thanks to Rationale, our podcast has become a tremendous success.”