Financial Services
Financial Services (still) has an image problem
Recruitment in FS is getting harder. See what's driving the shift, and firms can respond in the 2025 Financial Services Employer Branding Report.
Wealth Management Reimagined: Winning the wealth transfer
Find out what wealth management firms need to do to win the next great wealth transfer.
Changemakers Conference 2025
We left The Marketing Society Scotland’s Changemakers Conference 2025 buzzing with actionable inspiration. Here's what you missed.
Is there a good reason to use AI to write thought leadership?
How should B2B brands use AI to help write effective thought leadership content?
Employer brand: Recruitment in financial services
How can financial services organisations build their employer brand to strengthen their talent recruitment and retention efforts?
Money 2020: Europe’s largest FinTech conference
The future of FinTech was on loud display at Money 2020, Europe's largest FinTech conference. Here's what you missed.
Finding your voice when FS compliance says no
Something happens when FS compliance becomes the gatekeeper for all brand language, but most people won’t believe in faceless financial services institutions.
Launching the Taskforce’s storytelling campaign
We joined the City of London’s Women Pivoting to Digital Taskforce spring conference to launch their storytelling campaign.
Checking for accessibility in content design
Ensuring your content reaches as many people, with as much impact as possible is a strategic advantage. Here are three things to consider from our accessibility check process.
Closing the skills gap in Financial Services
Insights from the 'Women Pivoting to Digital' roundtable, hosted by the City of London Corporation and FinTech Scotland.
Part 1: Is your employer brand working for you?
What is employer brand, and why is it so important?
”Working with Rationale on this project was a pleasure. They were organised, proactive and really understood the brief. We have received excellent feedback on the content so far and we will certainly look to work with them again in the future.”
“Working with Rationale has been a game-changer for us at Bupa. From day one they completely understood the brief and the ambition behind it. The team brought strategic thinking and standout creative to every stage of the process.
What really impressed us was how quickly they grasped the nuances of our brand and turned that into bold, compelling work. The team demonstrated a real shared commitment to getting it right, energy and drive to deliver excellence.”
“This campaign marks an important milestone for Bupa B2B, representing our biggest ever push to help SMEs realise their growth potential by finding a partner who can support their people’s health and wellbeing, and realise the benefits of workplace healthcare.”