Employer brand: Recruitment in financial services
Our upcoming insights report will map trends in financial services employer brand strategies to help financial firms better understand the immediate recruitment opportunities and emerging challenges.
Financial services (FS), once an industry with a steady candidate pipeline, is now competing with tech, consulting, and other industries for top talent. Investing in a strong employer brand would undoubtedly be an advantage, but how many FS organisations are doing this in the right way?
How can financial services organisations navigate blockers and seize opportunities to strengthen their talent recruitment and retention efforts? Our research intends to find out.
Senior marketers at some of the biggest names in FS have already shared their insights. You can join them.
Investing in a strong employer brand would undoubtedly be an advantage, but how many FS organisations are doing this in the right way?
What is an employer brand?
An employer brand is the expression, in actions and words, of the unique value an organisation offers to its employees. It covers everything from benefits packages to working culture.
Want to know more? Read our deep dive into employer brand.
The employer brand opportunity
Our financial services clients tell us it’s getting more difficult to find quality candidates. That makes investing in an employer brand a no-brainer – data from LinkedIn shows that 75% of job seekers consider an employer’s brand before applying for a job, and companies that invest in employer branding are three times more likely to make a quality hire.
Standing out in a regulated industry
Another blocker is the many recruitment checks and balances that FS firms face as a regulated industry – which, without the counter of a strong employer brand, makes firms indistinguishable from each other, limits diversity and stunts business growth.
But standing out in regulated industries takes careful consideration and a forward-thinking compliance department. This requires the backing of senior stakeholders – something our research report will help FS marketers to win.
75% of job seekers consider an employer’s brand before applying for a job.
Employer brand is more important than ever
As specialists in branding for regulated industries, we know that overcoming these challenges isn’t easy.
But it is possible. And it is necessary.
As the Gen-Z workforce grows, so does the number of top candidates prioritising positive culture, purpose, and flexibility as much as salary or prestige. Meanwhile, the increasing digitisation of banking has put FS firms in direct competition for talent with the tech industry – a sector that routinely attracts top people with a compelling mix of personality, prestige and perks. Unless FS firms can match these compelling employer brands, attracting quality candidates will only get more difficult.
Reducing recruitment friction
A strong employer brand can help organisations in all industries – including financial services – to overcome friction at every stage of the recruitment journey.
The purpose of our insight report is to give marketers the data they need to build the case for greater investment in employer brand. If you’re a marketer in financial services, get in touch to take part.
Curious about your employer brand? Let’s talk.