Engaging entrepreneurs and showcasing sustainability with UBS

The Challenge

UBS is the world’s largest wealth manager, providing a range of financial and wealth management services. As headline sponsors of Fast Growth 50, a regional event series celebrating fast-growth firms, UBS Wealth Management UK had an opportunity to use this platform to amplify their leading sustainability expertise and commitment with their target audience.

With ambitions to increase lead generation of entrepreneurs, UBS needed compelling content to showcase their value proposition at the event. We were approached by UBS to create a video that outlined their ESG products and solutions tailored to fast-growing businesses, and highlighted UBS as the go-to bank for entrepreneurs, in a compelling and meaningful way.

The Solution

After conducting a competitor analysis and a strategic review of UBS’s entrepreneur value proposition, we created a script and storyboard that brought together the objectives of the video in a single narrative. We also developed an interview framework with questions that encouraged open, authentic answers, while establishing common themes that would allow us to weave each perspective together in the final edit.

We organised and delivered two on-location shoots and managed the post-production of video content, producing a hero video and additional shorter video cuts that pulled together employee and client interviews, b-roll and stock footage.

Behind the scenes
Behind the scenes
Entrepreneurs Proposition Video
Client Testimonial Video
The Result

We created a powerful piece of hero content that clearly articulates UBS’s commitment to sustainability and entrepreneurs, particularly those invested in the future of our planet. The b-roll captured at the UBS London office, especially footage of the beehives that live on the rooftop in Broadgate, brings these commitments to life. We also produced three shorter videos of UBS employees talking about what sustainability and supporting entrepreneurs means to them. Finally, we repurposed footage for the hero video to create a compelling client testimonial piece for the UBS client advisor to use for lead generation.

”Working with Kyra and Angela on this project was a pleasure. They listened to everything we wanted and brought it to life. They were organised, proactive and really understood the brief that was put to them. During the course of the project there were many delays and changes to both the timeline and the script, however they were able to adapt and accommodate all of this without hesitation. We have received excellent feedback on the content so far and we will certainly look to work with them again in the future.”

Rae Walters

Associate Director Partnerships Marketing, UBS

”It has been such a creative and collaborative process working with UBS on this video project. From the beginning, the UBS team had a clear vision for their message and allowed us to pour our creativity and expertise into delivering it to the highest standard. The on-location filming days were in unique locations, and the one that stood out for me was the rooftop gardens at the UBS London office, which made for some beautiful footage! When it came to post-production, UBS’s clear brand guidelines and brand materials facilitated a smooth workflow and streamlined the video process at the end of the project. I’m very much looking forward to new collaborations with UBS in the future.”

Angela Leskovics

Video Editor and Motion Graphic Designer, Rationale

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