A standout brand identity for leading enterprise AI partner
Blackford Analysis is an AI platform with over 140+ AI applications for healthcare providers to orchestrate and simplify the adoption of AI across the enterprise.
Within a competitive and saturated space, they needed a way to stand out from competitors at industry trade shows, including the annual RSNA conference, and across all client touchpoints to capture the attention of hospitals, radiologists and other prospective clients.
Exhibition: RSNA 2022
Exhibition: RSNA 2022
Over the last 4 years, we have supported Blackford as strategic and creative partner to grow its brand as it has become the sector’s leading enterprise AI partner.
Redefining their visual and narrative brand, we engaged stakeholders to develop audience personas and target propositions that support sales journeys. Then we conducted competitor and market analyses to develop a distinct visual brand and compelling brand narrative, positioning and story.
To translate a highly technical value proposition, we create a range of content across touchpoints that clearly amplify Blackford’s brand including brochures, case studies, reports, video, motion graphics, social media, email marketing and exhibition booth design.
Whitepaper
“Rationale’s responsiveness, creativity and strategic consultancy was invaluable. It resulted in a suite of quality content that positioned us very well with our audiences. They are a lovely group of people to collaborate with and I wouldn’t hesitate to recommend them.”
Nick Cole VP of Marketing Blackford Analysis
Blackford’s enhanced identity has strengthened its position as an industry leader, improving the quality and clarity of the brand to support broader marketing objectives.
In particular, it resulted in successful audience engagement at the Radiology Society of North America’s annual conference.
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