Your new technology is set to change the face of healthcare. But, while your solutions stand at the cutting edge, you are finding it harder to be heard and differentiate within the market.
No organisation wants to be the next headline for a greenwashing scandal. But, by trying to avoid one pitfall, many firms are stumbling straight into another – greenhushing.
In this post, diving chess meets medical AI on how marketers can deliver the value of AI effectively, while also building trust and understanding among patients and providers.