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Fraser Malone
Fraser Malone
Read time
mins
Published
November 15, 2024
Sectors & Topics
Latest articles
6 mins
June 9, 2025
HealthTech messaging: Clinical doesn’t equal credible
While healthtech messaging are rightly focused on communicating technical innovation, it felt like something was getting lost in translation.
Creativity and content
B2C
B2B
Branding
...
Healthcare
Insight
6 mins
June 3, 2025
Finding your voice when FS compliance says no
Something happens when FS compliance becomes the gatekeeper for all brand language, but most people won’t believe in faceless financial services institutions.
B2C
Creativity and content
Insight
Financial Services
...
B2B
Branding
7 mins
May 16, 2025
Launching the Taskforce’s storytelling campaign
We joined the City of London’s Women Pivoting to Digital Taskforce spring conference to launch their storytelling campaign.
Financial Services
Creativity and content
B2B
B2C
...
ESG
Insight
Employer brand
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