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Carol Hu
Carol Hu
Read time
mins
Published
November 14, 2024
Sectors & Topics
Latest articles
6 mins
June 9, 2025
HealthTech messaging: Clinical doesn’t equal credible
While healthtech messaging are rightly focused on communicating technical innovation, it felt like something was getting lost in translation.
Insight
Healthcare
B2C
Branding
...
Creativity and content
B2B
6 mins
June 3, 2025
Finding your voice when FS compliance says no
Something happens when FS compliance becomes the gatekeeper for all brand language, but most people won’t believe in faceless financial services institutions.
B2C
Creativity and content
Insight
Branding
...
B2B
Financial Services
7 mins
May 16, 2025
Launching the Taskforce’s storytelling campaign
We joined the City of London’s Women Pivoting to Digital Taskforce spring conference to launch their storytelling campaign.
ESG
B2B
B2C
Creativity and content
...
Insight
Financial Services
Employer brand
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