003 Finding your ESG edge - Rationale

003 Finding your ESG edge

Here is manifesto #003 – Finding your ESG edge.

When everyone in financial services is shouting about their ESG credentials, how can you make sure your brand’s proposition is the one that cuts through?

Customers have new expectations for their banks, asset managers and insurers. And these are high expectations demanding that they take responsibility for protecting the planet and their people.

Marketers within these organisations need to step up and show that their organisations are not only doing this, but that they are different somehow. Our manifesto outlines the ESG imperative, its rise in importance, best practice and a methodology to unlock your ESG Edge.