Covid-19 isn’t a brief: Revisited - Rationale

Covid-19 isn’t a brief: Revisited

Communicating brand impact beyond crisis.

‘Covid-19 isn’t a brief: Revisited’ takes a look at the brands who survived the pandemic by communicating their brand impact – recognising the value they can bring for their stakeholders, and living up to it in everything they do. 18 months on from the start of the pandemic, find out what we have to say about how brands responded!