005 Sustainability Matters - Rationale

005 Sustainability Matters

How to take stand on sustainability.

The fear of being accused of ‘Greenwashing’ is real for brands, but the implications for those which don’t consider sustainability in their communications strategy can be even worse, as consumers increasingly vote with their purchase decisions for purpose-driven organisations which are mindful of their impact on the world. So how do you make sure you’re getting it right? Rationale’s latest Manifesto will tell you how!