002 Purpose is meaningless… - Rationale

002 Purpose is meaningless…

Rationale Manifesto 002 is out – Purpose is meaningless… if it’s not authentic.

More than ever, brand trust is top of the decision-making agenda for customers and employees.

Communicating a meaningful purpose is the best way to gain and nurture this trust. But if your reason for being is not authentic – it could have the opposite effect. 

Rationale’s Manifesto 002 is filled with insight, best practice, our 8-step Authenticity Action Plan and practical steps you can take to build and communicate an authentic purpose.

View Manifesto #002 here