Rationale Manifesto 002 is out – Purpose is meaningless… if it’s not authentic.
More than ever, brand trust is top of the decision-making agenda for customers and employees.
Communicating a meaningful purpose is the best way to gain and nurture this trust. But if your reason for being is not authentic – it could have the opposite effect.
Rationale’s Manifesto 002 is filled with insight, best practice, our 8-step Authenticity Action Plan and practical steps you can take to build and communicate an authentic purpose.
