Our first Rationale brand purpose manifesto – Covid-19 isn’t a brief.
As the pandemic sets in, it’s never been more important to define and communicate a reason for being to your customers.
Too many brands are panicking in response to the current crisis, and losing sight of what really matters – their rationale. If your brand is struggling to communicate its purpose, then move from short-term thinking to focussing on your long-term brand rationale.
‘Covid-19 isn’t a brief’ is full of approaches and methodologies which will help you better respond to current challenges and prepare for what comes next.