Account Executive

1. Company description

We create impact

Rationale is a strategic brand and content agency, which works with a growing and diverse portfolio of global clients – all focused on making a positive impact – whether that’s for their customers, employees, or talent. We support them in defining their ‘reason for being’, then deliver their brand narratives in dynamic, creative content campaigns.

Impact is fundamental to our own agency culture, too, as a certified B Corp. This recognises our emphasis on transparency, meaningful investment in our team, commitment to Diversity and Inclusion, training and development, empowerment and freedom of expression.

Every agency says they are doing things differently. So we won’t say that.
But we are absolutely driven to make a difference.

Rowan Morrison, Managing Director
Svein Clouston, Managing Director

Our Principles

We’re in it for the long-term

We’re focused on the sustainable, strategic growth of Rationale and the related development of our people. Thinking long-term is fundamental to the ongoing stability of our business and is what allows us to make the most impact for our team, for our clients, and for the wider world.

This approach underpins everything we do in terms of our decision-making – and it also applies to how we cultivate lasting, supportive relationships with clients, partner organisations, and suppliers.

We’re building something strong at Rationale – something that will endure, and something of which we can all be proud.

We find a way

Rationale is made up of a talented and unique team of tenacious problem-solvers who are curious about uncovering what’s possible.

No matter how complicated the ask, we will do our best to find a way to make it happen.

We deliver on our promises at Rationale by being considerate and proactive, not only in how we approach our work, but in how we treat and respect each other’s needs at work.

We have high standards

Rationale’s success comes from having a happy and fulfilled team of people who are trusted and empowered to do their jobs well.

In doing this, we hold ourselves and each other accountable to the highest standards of quality, relevance and creativity in every single piece of work that leaves the agency.

Keeping this aim front-of-mind results in a value exchange – our people drive the success of our business and this feeds back into each individual’s personal and professional growth.

We have fun

Work is where we spend most of our time, so why shouldn’t it be fun? While we take our work very seriously, we don’t take ourselves too seriously.

We will always take time to lighten the load, to keep perspective, and to make each other – and our clients – feel relaxed, secure in expressing themselves and able to have a laugh.

2. Role description

This is a full-time Account Executive role, located in lovely Leith. The position requires working with the client services team to develop client relationships, and support the delivery of creative and strategic projects. The role will involve working from the office a minimum of 3 days a week with the option to work from home 2 days a week.

Overall client servicing, satisfaction and retention

• Build strong and enduring relationships with members of the client teams as a supporting point of contact
• Work with the team to i) support the delivery of strategic content marketing solutions to clients and ii) ensure Rationale solutions and service delivery achieves the highest levels of client satisfaction at all times
• Ensure regular flow of client status reporting, with timely submission of project estimates and schedule, status reports, and so on
• Pre-empt, troubleshoot and flag any concerns re: client dissatisfaction
• Support the team to grow and develop client accounts through proactive ideas and involvement in Client Development Planning.

Content quality assurance and relevance

• Develop delivery briefs and manage creative output. Support the team to critically appraise work before client review
• Working closely with the Strategy and Creative team, ensure strategic marketing objectives are being followed through from set-up into ongoing delivery of content – seeing that any developed brand narratives and the overall creative vision is not diluted over time
• ‘‘Hold’ the thread of the client’s brief into content assets we are delivering
• Responsible for Quality Assurance of assets being sent to the client from the agency

Workload management

• Ensure projects are delivered on brief, on time and on budget
• Provide status reporting
• Monitor workflow across agency to ensure efficient delegation of projects

3. Personal qualities

• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with clients
• Excellent project management skills, with an ability to work across multiple projects simultaneously and ensure timely completion
• The ability to quickly review, evaluate and summarise information, with excellent attention to detail
• Strong problem-solving abilities and a strategic mindset
• Interest in the marketing and branding industry
• Knowledge of marketing and branding concepts