AI in design - Rationale

AI in design

We’re pleased to launch our new video series, ‘Rationale on AI’.

Throughout the series, we’ll be exploring the impact of AI technology on brand and communications. Each episode will feature an expert in their field who’ll bring their own unique perspectives and experiences to the table.

In the first episode, Rationale Co-Founder and Co-MD, Svein Clouston, talks to our Creative Director, Paul Saag, about the impact of AI on design. They cover the evolution of AI in the creative industries, considerations on quality and ethics, and what the future holds.

Watch the full video below: