Old Structures Engineering (OSE) are committed to being the leading source of expertise and consulting services in structural engineering for historical and existing buildings across NYC and beyond.
They asked us to help elevate and strengthen their reputation, while increasing engagement with current and new partners, including major architectural practises, public and private building developers and the wider sector.
Through in-depth discovery, insight gathering workshops and one-to-one interviews – exploring their ambition and goals as a business, their competitors, current and prospective clients – we drilled down into their audience needs, priorities and expectations.
We used this to define and deliver:
- A sophisticated, but straight-talking brand narrative: to differentiate, inspire action and engagement, and resonate across audiences – from the practical-minded engineers, to the commercially-minded architects and developers.
- Built around an overarching proposition: structural consulting for diverse architecture – we tell a story that highlights their niche technical expertise, commitment and values. As well as being a fellow BCorp, it is important we reflect the ongoing significance of existing buildings in a sustainable built environment.
- A bold and pure visual identity refresh: to engage new audiences without misrepresenting, or alienating existing partners. Including logomark; typography; imagery; colour palette; and graphic elements.
- Personal branding of team members: representing their people and company culture is very important to them in highlighting the responsive, human and relatable aspect of their business.
- External communications strategy: laying out the messaging platform, the most effective, compelling and targeted communication formats, touchpoints and channels, with each of their audiences in mind.
- Creative deliverables: website redesign, digital and premium printed marketing collateral, advertising, and a physical map to highlight their award winning projects in New York.
Business cards
Promotional map
Website
Brochure rebrand
By connecting with and quickly gaining deep understanding of OSE, their sector, and their challenges, we have delivered a complete and impactful brand development that OSE feel represents their purpose, their business ambition, and their people. It is already receiving positive responses, and we continue to work with OSE on their communications and marketing strategy to further expand and engage their audiences.