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Your rationale is your brand’s ‘why?’ Why do you exist? Why do you do what you do? Why does it matter? We love discovering the answers to these questions with our clients and seeing the value that creative expression of brand purpose brings to their employees, customers and business performance.
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Posted by Svein Clouston
October 16, 2020
2 min read
003 Finding your ESG edge
Here is manifesto #003 - Finding your ESG edge. When everyone in...
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Posted by Svein Clouston
July 6, 2020
1 min read
002 Purpose is meaningless…
Rationale Manifesto 002 is out - Purpose is meaningless... if it’s not...
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Posted by Rowan Morrison
May 21, 2020
1 min read
001 Covid-19 isn’t a brief
Our first Rationale brand purpose manifesto - Covid-19 isn't a brief. As...
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