Insights | Manifestos - Rationale

Insights

Your rationale is your brand’s ‘why?’ Why do you exist? Why do you do what you do? Why does it matter? We love discovering the answers to these questions with our clients and seeing the value that creative expression of brand purpose brings to their employees, customers and business performance.

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Paula Campbell
Posted by Paula Campbell
November 12, 2021

Covid-19 isn’t a brief: Revisited

Communicating brand impact beyond crisis. ‘Covid-19 isn't a brief: Revisited’ takes a...

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Paula Campbell
Posted by Paula Campbell
September 29, 2021

Sustainability Matters

How to take stand on sustainability. The fear of being accused of...

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Paula Campbell
Posted by Paula Campbell
September 29, 2021

Employer Branding

To find and retain the best talent, it's important to show them...

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Svein Clouston
Posted by Svein Clouston
October 16, 2020

Finding your ESG edge

Here is manifesto #003 - Finding your ESG edge. When everyone in...

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Svein Clouston
Posted by Svein Clouston
July 6, 2020

Purpose is meaningless…

Rationale Manifesto 002 is out - Purpose is meaningless... if it’s not...

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Rowan Morrison
Posted by Rowan Morrison
May 21, 2020

Covid-19 isn’t a brief

Our first Rationale brand purpose manifesto - Covid-19 isn't a brief. As...

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