Insights | Manifestos - Rationale

Insights

Your rationale is your brand’s ‘why?’ Why do you exist? Why do you do what you do? Why does it matter? We love discovering the answers to these questions with our clients and seeing the value that creative expression of brand purpose brings to their employees, customers and business performance.

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Svein Clouston
Posted by Svein Clouston
October 16, 2020

003 Finding your ESG edge

Here is manifesto #003 - Finding your ESG edge. When everyone in...

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Svein Clouston
Posted by Svein Clouston
July 6, 2020

002 Purpose is meaningless…

Rationale Manifesto 002 is out - Purpose is meaningless... if it’s not...

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Rowan Morrison
Posted by Rowan Morrison
May 21, 2020

001 Covid-19 isn’t a brief

Our first Rationale brand purpose manifesto - Covid-19 isn't a brief. As...

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