Hello - we’re excited to meet you

Rationale is a global strategic brand and communications agency, headquartered in Edinburgh, Scotland. We support a growing list of clients across a number of sectors including financial services, medtech, healthcare, education, and structural engineering

Why have we chosen you?

Between April 15 – 19 our co-founders Rowan and Svein have reserved time in New York to meet with people who we’d love to work with. We’re keen to hear about your brand and marketing challenges and to tell you more about us.
Rowan & Svein

More about us

A certified BCorp, we’re experts in B2B brand building and storytelling, and our clients tell us that what we offer is very different from other agencies. We love a challenge, we’re collaborative, we’re creative, we’re smart – and we understand what makes your audiences tick.
Our services include insight-gathering, strategy, visual brand and brand narrative, design, and content production
For more information about our work, our clients, and our approach, have a look around the rest of the website.

Let us buy you a drink

We’ll be in the Bar Room at The Beekman between April 15-19 from 6pm-8pm. You can book a slot here, or send us an email with your availability.
Can’t meet us in person, but interested to hear more? Send us an email and we’ll get back to you to arrange a call.
rowan@wearerationale.com
svein@wearerationale.com
NYC Map
Bupa - Mizuho
Blackford - Uni
Cortechs - Grads of Life
Fastmarkets – HSBC
UBS - OSE
SJP - RBC

“Working with Rationale has been an absolute game-changer for Cortechs. From the very start of our partnership, they demonstrated a deep understanding of our unique challenges and industry landscape. What sets Rationale apart - other than their deep knowledge of our space - is how they were able to effectively diagnose, build, and point our strategy to the precise space and audience that would generate the most impact for our messaging. Rationale’s teamwork and collaboration has also been second-to-none. They not only met our challenges head-on but did so in a way that made working with them enjoyable and productive. Rationale is more than an agency, they’re an indispensable part of our success story.”

Josh Cohen

Former CCO, Cortechs.ai, San Diego

“Rationale are committed to understanding our business, our brand, and our goals. They used that understanding, gathered from discovery workshops, to create a visual brand and messaging strategy that resonated with our target audience as leading experts in our field. Throughout the project, the Rationale team were responsive, professional and always willing to go the extra mile to ensure we were satisfied with the results.”

Donald Friedman

Principal, Old Structures, New York

“We've found Rationale's strategic insight and collaborative approach to be highly supportive - they are consultative, principled and creative. There's an alignment in culture which has been great, and they've taken time to gain a deep understanding of our objectives. We've found their insight to be extremely valuable and feel we've formed a true partnership.”

Robert Bush

Former COO, Grads of Life, Boston