Making a positive impact on society, protecting our planet and putting people first is becoming increasingly important to consumers – particularly when it comes to financial services organisations. Demonstrating ESG and purpose is now a top priority for marketers. They need to prove that their organisations are ahead of the curve – part of the solution rather than part of the problem. But when it comes to claiming ESG credentials – how do you make sure that your message is different? And above that, how do you make sure it’s the one that cuts through?
Rowan Morrison and Svein Clouston, founders of Rationale, tell you how.